Content cloaking refers to the practice of presenting different content or URLs to search engines and users, with the intent to deceive search engines or manipulate search rankings. Cloaking techniques include serving content based on user-agent detection, IP addresses, or browser settings, while showing different content to search engine crawlers. Search engines like Google consider cloaking a violation of webmaster guidelines and may penalize websites engaging in cloaking by removing them from search results or lowering their search rankings. Websites that cloak content may experience indexing issues, with search engines failing to index or rank cloaked content in search results. Webmasters should ensure that content served to search engines is the same as content served to users and avoid deceptive or manipulative cloaking practices. To address content cloaking issues, webmasters should audit website content and server configurations for discrepancies between content served to search engines and users, use Google's Fetch as Google tool to verify content rendering, and adhere to search engine guidelines and best practices for content presentation and accessibility. They can also monitor search performance and index coverage in Google Search Console for indicators of cloaking or manual actions.